Who is INPAA ?
INPAA (the Infant & Nursery Products Alliance of Australia) exists to lead the safe supply and use of infant products across the country. The Alliance works to prevent injuries through advocacy, education, and the development of improved safety standards.
INPAA provides leadership in setting and expanding safety standards within the industry and educates businesses on how to design and supply safer products.
At its heart, INPAA is about protecting families. The Alliance empowers parents and caregivers to choose safe products for their children – and to use them safely so that preventable tragedies can be avoided.
Collaboration sits at the core of INPAA’s work.
INPAA's Role
INPAA acts as an independent advocacy body, educating every level of the product supply chain – from design and manufacturing through to retail. Its goal is to reduce injuries by fostering a culture of self-regulation among manufacturers and retailers who are motivated to prioritise safety.
Through open discussion, education, and shared responsibility, INPAA helps retailers understand what “safety” truly means, empowering them to question suppliers and uphold high standards.
As a non-government organisation, INPAA operates independently of political shifts or commercial agendas. This allows the Alliance to maintain a consistent, long-term focus on one clear goal: making baby products safer for every Australian family.
My role as an INPAA Baby Safety Ambassador
As an INPAA Safety Ambassador, Catherine Thompson provides leadership within INPAA’s community of sleep consultants, guiding the development of enhanced professional standards and promoting safer sleep practices across the industry. Her work plays a vital role in shaping positive sleep outcomes for families and strengthening the culture of safety that underpins the infant care profession.
Completely Baby, founded and led by Catherine, reflects that same commitment to ethical practice and safe sleep education. Grounded in evidence-based methods and a compassionate, holistic philosophy, Catherine empowers parents with the knowledge and confidence to create a safe, nurturing sleep environment for their baby.
Every family is unique, and Catherine’s approach honours that individuality. Her guidance is always realistic, gentle, and respectful of both the child’s wellbeing and the caregiver’s peace of mind.
Through her dedication to transparency and professional integrity, Completely Baby has become a trusted ally for families seeking calm, practical, and best-practice support through every stage of their baby’s sleep journey.
What Does INPAA Endorsement Mean and Why It Matters for Your Family
As an INPAA Safety Ambassador, I’m proud to support and promote INPAA-endorsed products – products that go beyond the minimum safety requirements to help protect babies and young children.
While government regulations set the baseline for safety, INPAA endorsement represents the gold standard. Each endorsed product has undergone independent assessment and comes from a company committed to excellence in safety, quality, and transparency.
For parents, this means extra peace of mind – knowing that the products you choose have been reviewed through a rigorous process designed to reduce risks and support safer outcomes for your little one.
For Retailers
INPAA works with retailers to ensure that their own-label products also meet these high standards through third-party independent testing. The goal is for all products on store shelves, not just major brands, to meet the same trusted safety benchmarks.
For Manufacturers
To become INPAA-endorsed, manufacturers must demonstrate that their products go above and beyond basic compliance. They also work collaboratively within the Alliance, engaging in continuous learning about safety, education, and best practice.
Endorsement comes with accountability too. Companies must respond promptly to customer concerns, and if they don’t, INPAA acts as an independent watchdog, helping maintain consumer confidence and preventing potential safety issues before they occur.
Collaboration for Safer Products
INPAA brings together manufacturers, retailers, safety experts, emergency physicians, and organisations like Kidsafe to share insights and improve safety from every angle. This collaboration leads to real, practical improvements — from clearer instructions and better educational materials, to updates in national and international safety standards.
INPAA also works closely with Standards Australia (covering products like prams, cots, dummies, and nursery furniture) and maintains an active partnership with the Juvenile Products Manufacturers Association (JPMA) in the United States, ensuring Australian families benefit from global best practice.
Choosing INPAA-Endorsed Products
By choosing an INPAA-endorsed product, you’re choosing a product that’s been independently assessed, ethically supplied, and designed with your baby’s safety in mind.
As someone deeply committed to supporting families with evidence-based, gentle, and safe sleep practices, I’m proud to highlight and recommend these products, helping you feel confident that the items you bring into your home have been held to the highest safety standards.
